Board Members and Leadership


CHIEF EXECUTIVE OFFICER

Tim Goodman

Tim is currently the athletic director and head football coach at Alliance City Schools. Tim was an All Ohio offensive linemen at Copley High School and a two time All Conference performer for the Walsh University football team. Tim began his teaching and coaching career at North Canton Hoover High School in 2012. He was hired as the head football coach at Alliance High School in 2021 and as the athletic director in 2023. Tim has been married to his wife, Darice, since 2015 and they have a daughter, Rosalie, and a son, Vincent.

PRESIDENT

William Hurford

Bill has been involved in football his entire life.  He has been involved with AYF since 2013.  In his spare time, he enjoys spending time with his family and enjoying other sports. 

VICE PRESIDENT

Britney Percy

Brittany enjoys coaching softball and basketball. For 5 years she coached youth softball ages 6 to 10. For 4 years she coached middle school girls basketball. And for the past 5 years has been the JV girls basketball coach and the assistant Varsity coach. Has one daughter and 4 sons. Enjoys playing softball and basketball and being involved in her kids sports.  

DIRECTOR OF FOOTBALL AFFAIRS

Clay Duchon

Clay is a department manager for the Sarchione auto group and has lived in alliance his whole life.  He has coached youth football since 2015 from ranging from flag- 6th grade.  he has three boys who have all been part of the youth program.  He enjoys playing golf, baseball, and playing sports with his boys, and spending time with his family 

DIRECTOR of CHEERLEADING AFFAIRS

Courtney Elliott

Courtney was a graduate of Alliance High School and is the current Alliance High School Cheerleading Coach.

SECRETARY

Milly Hurford

Milly started volunteering with AYF in 2011.  When she’s not working on football and cheer, she spends her time with her husband (Bill) and their family.